Running a small business has it’s ups and downs and at time it can feel like you’ll never get the word out about a product or service you’re offering. There are lots of fads and gimmicks that might work, but there are also tried and tested ways that have been proven to help small business entrepreneurs. Not all of these will be right for your business, but here are some great ways to spread the news about your products or services.
1. People Love Free Stuff
If you’ve never heard of a company called Frozen Pints, now you have. It’s a craft beer ice cream company that has surged in popularity throughout Georgia as a result of attending craft beer shows, farmers markets, and other food and drink festivals and giving out free samples. They know their product will speak for itself and by appealing to the local population their biggest advocates have become people who’ve tried their product for free. Essentially, if you’ve got a product that you know has the quality to create good conversations then sampling might be the way to promote it.
2. Networking Events
Some small business owners thrive in networking environments while others dread the idea of having to attend no matter the event or layout. If you’re in a smaller community or live in a big city where you can appeal to a certain demographic then you can easily zero in on a networking niche. By attending specific events geared towards a particular demographic you can slowly become the person that people turn to when they need your type of product or service. Take the lead and present your ideas and trendy topics and you’ll catch people’s attention.
3. Throw A Small Business Party
If you really want to get the attention of your current and prospective clients then throw your own networking event. Clearly it’s important to identify what type of event to throw considering who will be attending, but being the focal point of the gathering allows you and your business to take centre stage. Your event doesn’t have to be massive or expensive, and if you invite the right people it and future events will easily pay for themselves.
4. Volunteer In A Leadership Role
As a small business owner you probably don’t have time to volunteer and sit on the board of a charity or non-profit. Taking a leadership role in your community or at a smaller organization is a great way to get the most out of that organization. Not only are you making your company look god, but you’re exposing yourself to a new group of people and demographic that your company may not be reaching.
Yes, both of these things take time out of your day that you could be using to do business-related tasks, but these investments pay other dividends. Blogging is not only a great way to stay in touch with your customers and potential customers, it’s also great for your online presence. Whether you’re reaching 1000 people a day or 100 blogging makes search engines just as happy as your readers. Fresh content on your website tells search engines that your small business website is continually active, and with proper blogging techniques it can actually help you rise up in search results.
6. Monthly Contact
Fostering relationships with existing customers is important to keep your business top of mind. Creating a monthly eblast, mailing, or email is a great way to stay in touch with your clients. Monthly contact is a great way to update your clients about blog posts, new projects, promotions, products, services, or just industry news. Essentially your point of contact needs to offer something of value to those being contacted otherwise it will fall into the junk category. Depending on your type of business you can reach out more often than once a month, but with the amount of junk mail and spam people receive some customers may respond by unsubscribing.
7. A Unique Giveaway
Number 1 indicated that you should give away free stuff, but a unique giveaway is different. It can leave a more lasting impression and be reused by the person receiving it. Overall it needs to be something that a person will not just throw away or lose in a drawer like a branded pen. You don’t need to spend a fortune and your giveaway can be more targeted in order to reap a larger return. For example if you’re selling travel insurance run a summer promotion where people signing up get a free branded beach towel.
As mentioned not every type of promotion idea will work for your company, so it’s important to find the right mix that gives your company the best return in both the long and short term.