CORPORATE BRANDING
MARKETING STRATEGY

A brand is the most memorable part of a company. It’s what you want people to think of then they think about your industry, products, or services.

Whether you’re rebranding or need new branding we’ve helped lots of companies with their branding efforts to create a memorable company identity.

YOUR BRAND IDENTITY

Brand identity consists of the the visible elements of your company branding, such as the logo and other graphic elements. Things like colours, designs, fonts, and symbols make up your company’s brand identity.

Once the creative team at Toronto Marketing Network creates a memorable and stunning brand identity for your company or product then it’s time to spread that brand identity throughout your company. We’ll work with you to ensure your branding is consistent across the board with professional brand guidelines that will ensure your brand is used properly moving forward.

FOSTERING YOUR
BRAND IMAGE

Your brand image is the impression your customers, clients, vendors, and partners revert to when they think about your company, products, or services. It’s the overall personality you want to associate with specific imagery and text, which is typically determined by a stunning logo.

A brand image is created through graphics and messaging, but it needs to be consistent and nurtured over time in order to resonate with those exposed to it.

Typically, a brand image is developed through marketing collateral or advertising campaigns that maintain consistent themes. These themes authenticate your company’s messaging and identity in the eyes of your customers and clients.

We help our clients maintain consistency through the creation of brand guidelines. Here’s a great example we created for the ADR Institute of Canada.

WE UNDERSTAND
SMALL BUSINESS MARKETING

There are numerous differences between marketing a small business and a large company. A smaller company requires a different strategy to properly grow and effectively reach its target market.

As a smaller business ourselves we understand the differences, budget constraints, and particular challenges of small businesses. With our shared experience we understand how to create an effective marketing and branding strategy that will get your brand out there and capture the attention of your target market.

TRADITIONAL AND
DIGITAL MARKETING

We have experience working with businesses of all sizes, from small start-ups to large corporations. We’ve created branding for products and executed full multimodal marketing campaigns for large companies and product offerings. With a very talented creative team and experienced account people we’re capable of taking on any sized project.

These days every marketing campaign no matter how large or small needs to create a digital experience for its target market. It’s not only essential to the success of the program, but expected by clients and customers. At Toronto Marketing Network we stay very current on trends in the digital environment in order to create an effective strategy and properly execute your advertising campaign.

We understand traditional marketing channels are often too expensive for small businesses, and many of our clients with larger budgets utilize mediums such as radio, television, and print to support or lead their digital efforts. Our vast experience across all mediums is important to the success of your small business campaign, and stretching your marketing dollar further.

BRANDING
AND STRATEGY

At Toronto Marketing Network we understand the differences between small business marketing and marketing for larger companies and established products.

Learn more about branding here

CORPORATE BRANDING
MARKETING STRATEGY

YOUR BRAND IDENTITY

FOSTERING YOUR
BRAND IMAGE

WE UNDERSTAND
SMALL BUSINESS MARKETING

TRADITIONAL AND
DIGITAL MARKETING

BRANDING
AND STRATEGY

Contact us

Latest Blog Posts

Marketing Writing Services

CORPORATE BRANDINGMARKETING STRATEGY

YOUR BRAND IDENTITY

FOSTERING YOUR BRAND IMAGE

WE UNDERSTAND SMALL BUSINESS MARKETING

TRADITIONAL AND DIGITAL MARKETING

BRANDING AND STRATEGY

Contact us

Latest Blog Posts

Marketing Writing Services

CORPORATE BRANDING
MARKETING STRATEGY

FOSTERING YOUR
BRAND IMAGE

WE UNDERSTAND
SMALL BUSINESS MARKETING

TRADITIONAL AND
DIGITAL MARKETING

BRANDING
AND STRATEGY