Brand identity consists of the the visible elements of your company branding, such as the logo and other graphic elements. Things like colours, designs, fonts, and symbols make up your company’s brand identity.
Once the creative team at Toronto Marketing Network creates a memorable and stunning brand identity for your company or product then it’s time to spread that brand identity throughout your company. We’ll work with you to ensure your branding is consistent across the board with professional brand guidelines that will ensure your brand is used properly moving forward.
Your brand image is the impression your customers, clients, vendors, and partners revert to when they think about your company, products, or services. It’s the overall personality you want to associate with specific imagery and text, which is typically determined by a stunning logo.
A brand image is created through graphics and messaging, but it needs to be consistent and nurtured over time in order to resonate with those exposed to it.
Typically, a brand image is developed through marketing collateral or advertising campaigns that maintain consistent themes. These themes authenticate your company’s messaging and identity in the eyes of your customers and clients.
We help our clients maintain consistency through the creation of brand guidelines. Here’s a great example we created for the ADR Institute of Canada.
There are numerous differences between marketing a small business and a large company. A smaller company requires a different strategy to properly grow and effectively reach its target market.
As a smaller business ourselves we understand the differences, budget constraints, and particular challenges of small businesses. With our shared experience we understand how to create an effective marketing and branding strategy that will get your brand out there and capture the attention of your target market.
At Toronto Marketing Network we understand the differences between small business marketing and marketing for larger companies and established products.