Your brand image is the impression your customers, clients, vendors, and partners revert to when they think about your company, products, or services. It’s the overall personality you want to associate with specific imagery and text, which is typically determined by a stunning logo.
A brand image is created through graphics and messaging, but it needs to be consistent and nurtured over time in order to resonate with those exposed to it.
Typically, a brand image is developed through marketing collateral or advertising campaigns that maintain consistent themes. These themes authenticate your company’s messaging and identity in the eyes of your customers and clients.
We help our clients maintain consistency through the creation of brand guidelines. Here’s a great example we created for the ADR Institute of Canada.