Search engine optimization, or SEO as it’s commonly referred to, is the process of directing traffic from free, organic or editorial, Google search results towards your website or blog. SEO involves the manipulation of the text and other parts of your website so search engines like Google, Yahoo, and Bing can easily find them.
Once a search is performed the search engine presents the user with a list of results that best relates to their search criteria. The list of results that appears is dependent on a number of factors, but the main one is how well that website is optimized (SEO). Overall, SEO helps people find your website.
These keyword search terms tell Google what a website and its pages are about. When people use Google for a search Google looks through the text of a website to find out if the site has the products or services the searcher is looking for. Using the proper keywords in combination with other factors is important to the success of your website when it comes to Google search results.
Google and other search engines have incredibly complex algorithms that determine what results are presented. This is why our SEO experts are constantly researching and staying up to date concerning Google’s SEO requirements. We’ve had great success with many of our clients utilizing SEO techniques to help them get found online.
Blog Posts, Articles, Website Pages & More
Depending on your type of business, optimizing your website’s pages is the most important SEO exercise you can request from a Toronto Marketing Network SEO expert.
Did you know SEO can positively impact other marketing materials? Through experience we know there is value in not only optimizing website pages, but also blogs, articles, landing pages, product descriptions, press releases, and more. Google is constantly indexing all of the content on the internet, not just websites, so any medium you’re using to connect with your audience can benefit from SEO.